25 May 09 International Business - Yip's Globalisation Drivers Introduction George Yip (1992) To know the degree of Globalisation within an industry, analyse 4 Main Categories of Drivers 1.
They have invested in foreign operations have Decentralized decision-making, R&D and marketing powers to each individual foreign market. Transnational companies: More complex organizations.
Global companies: Have invested and are present in many countries They market their products through the use of the same coordinated image/brand in all markets. Multinational companies: Have investment in other countries More focused on adapting their products and service to each local market. 25 May 09 International Business - Yip's Globalisation Drivers International Business Terms International companies: Importers and exporters have no investment outside of their home country. Yip’s Globalisation Drivers Team 6 Sachin Arun KA Balaji Swapnil Arobinda. 25 May 09 International Business - Yip's Globalisation Drivers. TESCO CASE AGENDA YIP‘s Globalisation Drivers Factors for the success/failure of TESCO in Asia Fresh & Easy in the light of the Asian cases Globalisation of TESCO into West coast US market. TESCO CASE AGENDA YIP's Globalisation Drivers Factors for the success/failure of TESCO in Asia Fresh & Easy in.